Advertised daily rates for exotic and ultra-luxury rentals in South Florida generally start in the mid hundreds of dollars for a high-end SUV or luxury convertible and climb past $1,000 a day for popular supercars and the most expensive Rolls-Royce models. The daily rate is only part of the bill. Florida's per-day rental surcharge, sales tax, delivery, tolls, mileage overage and insurance can add a meaningful amount on top, so compare the all-in total rather than the headline number.
The figures on this page are rough ranges based on publicly advertised listings, not offers. Rates change with the season, the model and the length of the rental. Always verify the final figures with the provider, in writing, before you pay.
Typical advertised daily ranges
| Vehicle class | Examples | Typical advertised range per day |
|---|---|---|
| Premium SUV | Full-size and luxury-brand SUVs | About $250 to $600 |
| Luxury sedan or convertible | Flagship German sedans, Bentley coupes and convertibles | About $350 to $900 |
| Ultra-luxury | Rolls-Royce sedans, convertibles and SUVs | About $800 to $2,000 |
| Supercar | Lamborghini, Ferrari and McLaren models | About $450 to $1,500 |
| Flagship exotic | Limited-run or top-spec models | $1,500 and up, sometimes by quote only |
Treat the table as a snapshot rather than a price list. Pricing is dynamic, and holiday weekends and event weeks can push a rate well above its usual level. If you have not yet decided between the two tiers, our comparison of exotic and luxury rentals helps narrow the choice before you start collecting quotes.
Charges added to the daily rate
State rental surcharge
Florida adds a $2 per-day surcharge to the rental of a vehicle built to carry fewer than nine passengers. It applies to any part of a day and only to the first 30 days of a rental term, and the rental company collects it. The rule is in section 212.0606 of the Florida Statutes.
Sales tax
Rentals are subject to Florida's 6 percent sales tax plus the county surtax. In Miami-Dade County the surtax is 1 percent, for a combined 7 percent; neighboring counties set their own surtax, so the rate depends on where the rental takes place. On a $3,000 rental in Miami-Dade, that is roughly $210. Check the current rate with the Florida Department of Revenue and read your invoice, because the base on which tax is charged depends on how the company itemizes delivery and other fees.
Delivery and pickup
Hotel, airport or home delivery is commonly offered for a fee set by zone or distance. Collecting the car yourself may be free but costs time and a ride. Our look at airport counter versus hotel delivery compares the two.
Mileage overage
Most exotic rentals include a daily allowance of free miles, often around 100 or less, and charge per mile beyond it. On high-end cars that charge is usually several dollars a mile. If it were $4, for example, a 160-mile day on a 100-mile allowance would add $240. Some companies sell extra-mileage or unlimited packages; compare that fee with your planned route.
Tolls
Most major expressways here are cashless. A rental company typically passes tolls through with a service fee. The mechanics are covered in our guide to tolls and SunPass in a rental car.
Fuel, cleaning and late fees
Supercars need premium fuel and are usually returned at the same level. Smoking, excessive dirt, pet hair and late returns are common penalties, and the amounts are set in the agreement.
Young-driver and additional-driver fees
Companies set their own rules for younger drivers and extra drivers, and fees can be a flat daily amount. Age rules differ by company and by car, so ask before you apply.
Worked illustration
This is an example of how a bill is built, not a quote. Suppose a supercar is advertised at $900 per day and you rent it for three days.
| Line item | Amount |
|---|---|
| 3 days at $900 | $2,700 |
| Florida rental surcharge, 3 days at $2 | $6 |
| Sales tax at 7 percent on the subtotal | About $190 |
| Hotel delivery and pickup (flat fee varies) | Quote from provider |
| Insurance, if purchased from the company | Quote from provider |
| Tolls and service fees | Depends on route |
| Security deposit (refundable hold) | Quote from provider |
Before delivery, insurance and tolls, the bill is already close to $2,900, and every extra line pushes the real daily price further above the advertised $900.
Ways to keep the total down
- Rent for a longer block. Multi-day and weekly rates often drop the per-day price.
- Avoid peak dates if your schedule is flexible. The booking-season guide shows when demand is highest.
- Match the mileage package to your plan before the rental starts, not after.
- Ask whether the company bundles insurance and what the deductible is, instead of buying separate cover.
- Skip delivery if you are already near the pickup location.
Frequently Asked Questions
Why do exotic rental prices vary so much between companies?
Fleet age, insurance cost, delivery policy, mileage allowance and how much risk the company takes on all differ. Two listings for the same model can include very different terms, so compare the whole package.
Is the deposit part of the price?
No. A deposit is normally a hold on your card that is released after the car is returned and inspected. It can tie up a large part of your credit limit for days.
Are taxes included in the advertised rate?
Often they are not. Ask for an itemized total that includes the state surcharge, sales tax and all optional and mandatory fees.
Is a longer rental always cheaper per day?
Frequently, though not always. Some companies cap mileage per rental period or require a bigger deposit on long bookings. Ask for the per-day cost at several lengths.
Can I negotiate the price?
Small companies sometimes adjust for off-peak dates or multi-day bookings. Ask politely, get any change in writing, and be wary of a price that is dramatically lower than other quotes.